Why be the Advocatus Diaboli?

It's not a easy job to be the bad guy that people can easily point fingers at. You don't win the best of friends and perhaps you win enemies for life. More than that you get judged based on something that you may have made  a judgement on. You get to be the fall guy, the bad cop if you may. But. there does come a time in everyone's life when you realize that you are not here to win popularity contests, because popularity contests will never give you satisfaction.

He who says that he doesn't judge lies. He who says that making judgments is wrong is afraid of the truth. He who says that being judgmental is a passive activity has his eyes closed and brains shut down. It is human nature to make judgments so how can one possibly not do it- quite easy actually- IF you are mentally immature or under developed, a infant, a pebble, water, sand or a piece of crap. If you are an adult with a few years of life as experience, you will make judgments. Heck, if you are a 5 year old you possibly would make judgments- or a dog or a cat or a horse.

What is a freaking judgment that everyone hates to admit to making? It is nothing but the assimilation of your life's experiences coming together to form an opinion about something. This is probably one of the few things that is truly your own. However, to be "safe" people adhere to other peoples' opinions and follow what they say- that's what sheep do. If one has opinions, they call them opinionated. Unless, ofcourse, they cloak it in big fancy words and some intellectual mumbo jumbo and they suddenly become nothing short of a guru or expert. Does anyone notice the dichotomy? I have been part of this "intellectual community" but learned that there is nothing intellectual about them really. It's a farce and it's as hedonistic as it can get. When I sought to challenge the notions that prevail or the imperfect ways of research with a more rational logic, people called it radical yet unacceptable. That "intellectual" world is full of sycophants who follow the system like  sheep- speak in the same way and what they say is based on what other's have a;ready said before. As one advances in the educational levels, it becomes a race of trying to prove their favorite heroes right against the other heroes of the other "intellectuals". As you can imagine, it becomes pointless and in the end, the result is a stale piece of bread- perhaps with a different kind of mold growing on it.

Anyway, I digress. So opinions. people have them and if I express mine, people say I am opinionated. That's their opinion right? What is my opinion based on? My life's experiences- possibly life experiences of those around me or even life's experiences of people I may have read about. For many, that probably isnt enough. I dont know what their opinion is based on but I hope it is based on their experiences too and not 'cos someone told them that this was a "wrong" opinion. In fact this happens more often that not. People protest more when they do not  express their true opinions which probably do not find expression as they do have conviction in their own opinions and just decide to be a sheep and follow the herd and put out a statement. As an individualist, to me, that is very sad.

I don't really put out things that are extraordinarily bizarre or unbelievable. Just certain facts backed by not jus experience but common sense, logic, rational and often scientific research too! It's simple- you would not stand in front of a fast train (or even a slow moving train for that matter) because you know it's a bad idea. You dont have to do it to know it's a bad idea. The experience here is not important because you are already aware of the consequences. Some thing are just plain obvious. No, it's not a generalization but some things are just obvious! Yet people fight that obvious-ness because it would probably go against their beliefs/pleasures/convenience. Sad again- because rational is relegated to trash. Some people have to stand in front of that proverbial train- even rats know better- they learn to not touch a trap twice (if they survive) or not go through a blocked route twice. But humans are more complex- and stupid.

So, in the face of stupid people who refuse to listen to logic, rationale or scientific evidence and continue to live a life of denial, waste and stupidity, I have no qualms in expressing the very obvious truths as my opinions or even judgments. In the end, almost always, I have been proven right because I dont go shooting my mouth about whatever-  it is always about what I know. For instance, if I had to climb Mt Everest, I will listen to someone who has been there and got to the peak successfully- not some guy who has never seem a hill before. It is about legitimacy sometimes but usually always about sound logic and common sense.

So really, my opinions have never been something new to be offered- they are usually a reminder of reality, the existence of possibilities and the fight against stupidity. I have made my own mistakes and people will make their own- but if someone gives good advice, I always take it. To be brazenly and consciously ignorant of certain inalienable truths is comprehensively demented. I believe in "keeping it real" - creativity indulges fantasy but it is different from stupidity. One day the stupids of the world will slowly rise from their smoky stupors and listen to reason. And till then I will be judged for allegedly "judging" them. And till then I will always be the devil's advocate- heck, by what I realized today, I am probably god's advocate, if ever there was such a thing.

Graphic Design in India: A brief analysis of bullshit

In one single post it would be hard to talk about everything that has been developing in India in graphic design. It has certainly grown over the past 10 years, especially more so in the last 5 years. The quality and variety of work has gotten better. But is it really getting much much better? Not really, unfortunately.

Designers here in India are quick to jump and say that the clients are conservative, the public is uneducated and that they cannot express their creativity in such a stifling environment. However, a lot of fault lies with the designers themselves that they do not want to admit.

I will be a bit too broad in my generalizations but it doesnt make it untrue. Here are the facts as I have seen over the last few years since 2006 when I started to really understand design in India. There are very few design schools in India. Most of the graduates tend to have the same style and seem to be lacking originality or the "thinking out of the box" mentality, even in explorations. Noone seems to be trying to push the client much because they are afraid of losing them.

However the biggest fault of Indian designers, especially the senior onces is the way they go about designing. Concept comes second to the beauty. They are too busy emphasizing on making something pretty and agreeable to the client rather than something conceptual. Most believe that they can plug a concept after they have churned out something "pretty". When senior designers give this brief to their juniors, the latter get influenced in the way they design then and in the future. This is more so because the levels of hierarchy in any office (even a design studio!) are too stark and people are too drunk on their position of authority. Designers have egos yes, but good designers are those who do not let egos come in the way of great work. And I have hardly met anyone in India like that while in New York I worked with really successful and talented people who could push aside their pride to push someone to do something amazing even if it went against what they believe in. And it shows in the work that comes out from the two countries.

The problem is that there is too much bullshit here. Sure, bullshitting our way through a presentation happens everywhere but I am not cool with backward thinking-" make something pretty and we will plug a concept later on"! That's absolutely horseshit. Everyone knows that once you have a concept, the possibilities are endless- even the pretty design will come out! Senior designers in India have to stop making their juniors design in this way because they are the future of Indian design. And this is why design hasn't yet matured yet. Sure, clients can be conservative but not as much as we think. The most successful businesses are those who have taken risks. If the concept is really strong and you believe in it, the client will believe in it too. That's where you really use your bullshitting powers! Bullshitting logical and valid arguments is a true art. And to dismiss our large population as "stupid" or "uneducate" is just making an excuse. If liberalization has shown anything, Indians have the capacity to take anything new, however bad or good, whole heartedly. Taste is acquired. You feed them your bullshit, they will be used to bullshit. So if they stupid, it is probably because you have made them stupid with your bullshit!

This mentality of "my way or the highway" when it comes to senior designers is highly negative. Junior designers, fresh out of school or those toiling under boring bread & butter work, need real leadership not dictatorship. A true leader will tell them it is imperative that they do one thing that has great concept rather than 10 pretty things with no concept. If the leaders are unable to think of the concepts (due to actual inability, lack of time due to other responsibilities etc) the least they can do is not stifle those who can. Or better, promote this thought process aggressively. Even if the juniors havent met the client (which ideally, they should to start work on the project), it doesnt make their points irrelevant. The doctor doesn't always know best.

Right now the youngsters have anyway come from a very guided design program and now their seniors tell them to design only pretty things. They all look at great designs in great books and just wish and dream that they could do the same things. These books become "inspirations" for their pretty designs and this is what they believe to be the only way to design in India. When they become seniors, they will thrust this belief on their juniors to maintain the status quo of crappiness in the thought process- without having contributed a iota of something fresh or revolutionary in it. All those years of work cited as experience amounts to nothing if one cannot sustain modesty, humility or even the basic romantic idea of free thought.

Perfection comes with practice. Indians love to show off their knowledge of the English language or just what they consider "knowledge" inculcated through their love of books which they believe makes them superior to anyone on earth who doesn't indulge in it. They will go around town quoting inspirational quotes by famous people but one wonders if they really believe in what they are quoting. Because, Indian graphic design, the babies of these very "intellectualised" designers doesn't seem to reflect that. Only when they come around, will the clients come around. Only when they push for concept out of their juniors, will really great work come out. Till then, blaming people is the easiest thing that they can do. We will always stay a nation of artists with work that have hollow souls and generic visual imagery borne out of some lame-ass bullshit shroud under the garb of "pretty design".

Wherever I am, I will keep fighting this mentality and I sure hope I am not alone.